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|Driving Research Results|
When a survey has been completed, the researcher's job has just begun.
|Determining Sample Sizes for Estimating Proportions|
A discussion of margin of error and confidence levels.
An item of critical importance to anyone who wishes to conduct market research.
How leading questions can mislead the sponsor of a survey.
|Minimizing Non-response In a Mail Survey|
Steps you can take to increase the number of returned questionnaires in a mail survey.
|How Long Should a Mail Questionnaire Be?|
The Business Research Lab examines the age-old question -- "Does Size Really Matter?"
|Sharing Research Expenses|
A way for small businesses to keep research costs to a minimum.
|The Added Value of Researchers|
Why experienced marketing researchers can assist you with your business decisions.
|The Science of Sampling -- Telephone Samples|
|The Science of Sampling -- Mall Intercept Samples|