ESAT Key Steps
Determining the Need to Conduct an Employee Satisfaction Survey

This is a fairly simple tip. There are two questions to ask yourself.

  1. Do you have employees?
  2. Do you know how they feel about their jobs and their work environments?

If the answer to the first question is yes and the answer to the second question is no, you need to conduct an employee satisfaction survey, even if you have only a few employees and gather the information through informal discussions.

The urgency of the matter is another thing entirely. The need to survey is greater when one or more of the following factors are present.

  1. Rapidly growing organization. When an organization is growing quickly, it is critical to find out how employees feel about their jobs, the organization, and their fit and future within it.
  2. High or growing turnover rate. While some industries have a naturally high turnover, growing turnover is a problem for any organization. If your absolute level of turnover exceeds the industry average, you have a problem that an employee satisfaction survey is the first step to solving.
  3. Excessive rumors. A strong rumor mill is symptomatic of other problems in the organization. These can include communications, trust, and fear. Only a survey can uncover the extent to which any of these issues exists.
  4. Planned or recent organizational changes, including change of leadership. Change can be difficult for many people. If not handled properly, productivity and profits can decline.
  5. Highly competitive industry. In a highly competitive industry, turnover minimization and productivity and creativity maximization are keys to success. Staying in touch with employees is necessary to facilitate continued competitiveness.
  6. Contemplated changes in pay and benefits. You must know what needs to be "fixed" and how much "fixing" it needs to maximize return on invested money and people resources.

At first glance, this may look like a daunting process, but it isn't. It actually takes only a few weeks from start to finish. Committees, however, can slow the process considerably, and in some cases result in poor decisions.