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Proof that Employee Satisfaction Levels Make a Difference

High employee satisfaction levels can reduce turnover. The below graph, compiled from recent studies we have completed, shows the disparity between highly satisfied employees and dissatisfied employees in response to the question "how long do you plan to continue your career with this company?" More than eight of ten highly satisfied employees intended to stay more than two years, compared to two of ten dissatisfied employees.

Not only are dissatisfied employees more likely to say they will be leaving the company soon, they are not very likely to recommend their company to a friend, potentially making it more difficult for a company to recruit future employees.

What The Business Research Lab's Employee Satisfaction Surveys Will Let You Do

• Measure the level of satisfaction felt by employees. This is the first step in the process of improving employee satisfaction. You'll find out what proportion of your employees are highly satisfied and what percentage are dissatisfied. As you make improvements based on the answers to other questions in the survey, you'll be in a position to measure the effectiveness of the improvements by measuring satisfaction with a second survey a year or two in the future.
• Identify policies, procedures, and management practices which could result in higher employee satisfaction if changed. You'll have employee opinions, gathered through targeted questions, on a number of items.

Our Off-the-Shelf Employee Satisfaction Survey

This survey is designed for small-to-mid sized companies. For much less than the cost of hiring and training a new employee, you'll be able to diagnose and solve problems which are at the root of any turnover and morale problems your company may be experiencing. We sell it in two forms -- as an off-the-shelf product, where we use the questionnaire in its existing form (with minor modifications as needed) and conduct the survey for you, and as our E-Value2003 Employee Satisfaction Survey, which can be used by a firm to conduct its own survey.

Here is some of what our four-page questionnaire contains and does . . .

• Overall satisfaction with the employer,
• Attributes addressing the following areas:
  • Communication and planning,
  • The employees role at the company,
  • Corporate culture,
  • The employee's immediate supervisor,
  • Employee training.
  • Pay and benefits. Focus your benefits improvements on items perceived by employees to be in need of improvement. Don't waste the firm's money by improving benefits with which the employees are pleased.
• Suggestions for future benefits,
• Future career plans,
• Would the employee recommend the company to a friend for employment?
• Employee suggestions to improve satisfaction. Comments can be a gold mine, alerting you to problem management practices. You'll learn things from the comments that employees would never tell directly.
• A battery of demographic questions. If the sample size is large enough, we can show differences in opinions and needs by these key demographic variables.
• Know where to focus your efforts at improving employee satisfaction. As part of the analysis, we calculate the relative importance of various policies, procedures, and management practices with regard to employee satisfaction.

The Survey Implementation Process

You'll review the questionnaire and tell us what benefits to include in your survey. We'll modify the questionnaire to meet your needs. We'll do as much or as little of the printing as you require. The documents we can provide include the following:

• Questionnaires, customized with your company's name.
• Cover Letter, on your letterhead.
• Outgoing envelopes, to be used for interoffice distribution.
• Return envelopes.

The questionnaire should be distributed via interoffice mail with an accompanying cover letter. Ideally, the cover letter should be signed by the company president. To protect the anonymity of the respondents (which will result in more honest answers and a higher response rate), it is best if the questionnaire is returned directly to The Business Research Lab using an enclosed pre-addressed, postage-paid envelope.

We will collect completed questionnaires until whatever time cut-off you specify. We will enter all data and provide a report summarizing the quantitative results. All comments will be transcribed verbatim and included in the report. Our price includes one analysis, for any time period you define. If you contract with us to provide reports for different time periods, we will show quantitative trends in the data.

Pricing

We usually can conduct an entire Off-the-Shelf project (customized to meet your needs) for a cost of between $1000 and $7000, plus return postage and printing costs. Actual price may be above or below this range, depending upon the sample size and amount of customization required. For a firm bid, call us via our toll-free number, 1-866-960-9824. Or, if you prefer, contact us by email.

We currently have a sample of our employee satisfaction questionnaire, in Microsoft Word 6.0 format, available for download in our download page.

Partial Customization

Our Off-the-Shelf survey can be customized to a certain extent at no additional charge. You can select the benefits about which you wish to ask, and substitute attributes of your own choosing. If you need extensive changes, such as a lengthier questionnaire or a number of specific questions which do not fit the Off-the-Shelf format, you may be a candidate for a custom survey.

Employee Satisfaction Research for Small Businesses on a Budget

Do you own or manage a small to medium-sized business? Check out our newest E-Value Employee Satisfaction Survey, specially designed and priced for businesses with 1000 or fewer employees.

Custom Employee Satisfaction Research

Does your business face special one-time challenges, such as a recent merger, a tight labor market, or a very high turnover rate? Perhaps your business needs a custom employee satisfaction survey. Custom employee satisfaction surveys are designed after extensive interviews with you to understand the specific human resources issues facing your business. Your custom research project will be managed from start-to-finish by Dr. Donald Payne, our Director of Research. Dr. Payne holds a Ph.D. in Psychology, and has extensive experience designing and conducting research for Fortune 500 companies. Custom surveys usually cost between $3000 and $25,000.