• Purpose of this Questionnaire
• Who Would Benefit from Purchasing this Questionnaire?
• General Description of the Information Obtained by this Questionnaire
• The Printing Process
• The Questionnaire Distribution and Receipt Process
• The Analysis Process
• Documents You Will Receive
• Return Postage
• Pricing

Track satisfaction of auto insurance agency customers. Identify areas for improvement.

Who Would Benefit from Purchasing this Questionnaire?

Any auto insurance agency owner or manager who wishes to keep customers coming back and spreading positive word-of-mouth advertising about the insurance agency.

General Description of the Information Obtained by this Questionnaire

• Length of time policy has been held.
• Annual policy cost, all auto insurance policies held with company/agency.
• Number of vehicles insured with companies/agencies.
• Overall satisfaction.
• Seven general "attribute" ratings.
• Ever filed auto claim with company/agency?
• Five claim "attribute" ratings.
• Other types of insurance policies held with company/agency.
• If other types of policies are not held with company/agency, reasons why.
• Recommendation probability.
• Repeat purchase probability.
• Respondent comments.

The Printing Process

We have a working relationship with a specialist in printing and direct mail. Once we have modified our questionnaire and cover letter to suit your business, our specialist will handle the printing and mailing. If you want to have the questionnaires mailed to you instead of to us, our printer will accommodate your need.

The Questionnaire Distribution and Receipt Process

You will need to provide us with a mailing list in electronic form. The questionnaire can either be mailed to all customers or to a random sample of customers. You would want to choose the random mailing method if you have so many customers that the cost of mailing to all would be prohibitive.

The returned questionnaires can either be mailed to us or to your office directly.

The Analysis Process

We will collect completed questionnaires until whatever time cut-off you specify. We will enter all data and provide you with a report summarizing the quantitative results. All comments will be transcribed verbatim and included in the report. Our price includes one analysis, for any time period you define. If you contract with us to provide reports for different time periods, we will show quantitative trends in the data.

You Will Receive Copies of the Following

• Questionnaires, customized with your company's/agency's name.
• Cover letters, printed on your letterhead.
• Envelopes, with your return address and/or logo.

Return Postage

Our price includes return postage. At your choice, questionnaires can either be returned to your place of business or to ours. In either case, your customers should incur no postage costs, so the postage must be pre-paid. If you want the questionnaire to be returned to you, your return postage fees would be paid to the US Postal Service instead of The Business Research LAB. If you choose to have the questionnaires returned to you, we will adjust our price accordingly.

Pricing

For a bid, call us via our toll-free number, 1-866-960-9824. Or, if you prefer, contact us by email.