• Purpose of this Questionnaire
• Who Would Benefit from Purchasing this Questionnaire?
• General Description of the Information Obtained by this Questionnaire
• The Printing Process
• The Questionnaire Distribution and Receipt Process
• The Analysis Process
• Documents You Will Receive
• Return Postage
• Pricing

Purpose of this Questionnaire

Track satisfaction of builder's customers. Identify areas for improvement. Identify particular problems for follow-up work with customer.

Who Would Benefit from Purchasing this Questionnaire?

Any builder who wishes wants customers to spread positive word-of-mouth advertising about the builder.

General Description of the Information Obtained by this Questionnaire

• Satisfaction with new home, the home sale, and the sales agent.
• Twelve general "attribute" ratings.
• Eleven attribute ratings about the sales agent.
• Name of sales agent.
• Number of times met with builder or sales agent.
• Was home completed on time?
• If home was completed late, number of days late.
• Follow-up work required and quality of follow-up service.
• Where customer saw/heard of home builder.
• Importance ranking -- reasons for purchase decision.
• Ever recommended?
• Recommendation probability.
• Repeat purchase probability.
• Price of home.
• Square footage.
• One or two-story.
• Zip code.
• Subdivision name.
• Number of adults and children living in home.
• Purchaser's age.
• Purchaser's income.
• Purchaser's comments.

The Printing Process

We have a working relationship with a specialist in printing and direct mail. Once we have modified our questionnaire and cover letter to suit your business, our specialist will handle the printing and mailing. If you want to have the questionnaires mailed to you instead of to us, our printer will accommodate your need.

The Questionnaire Distribution and Receipt Process

The questionnaire should be mailed to all customers. The mailing will be handled by your office. The returned questionnaires can either be mailed to our Post Office box or to your office directly.

The Analysis Process

We will collect completed questionnaires until whatever time cut-off you specify. We will enter all data and provide a report summarizing the quantitative results. All comments will be transcribed verbatim and included in the report. Our price includes one analysis, for any time period you define. If you contract with us to provide reports for different time periods, we will show quantitative trends in the data.

You Will Receive Copies of the Following

• Questionnaires, customized with your company's name.
• Cover letters, printed on your letterhead.
• Envelopes, with your return address and/or logo.
• Return envelopes.

Return Postage

Our price includes return postage. At your choice, questionnaires can either be returned to your place of business or to ours. In either case, your customers should incur no postage costs, so the postage must be pre-paid. If you want the questionnaire to be returned to you, your return postage fees would be paid to the US Postal Service instead of The Business Research Lab. If you choose to have the questionnaires returned to you, we will adjust our price accordingly.

Pricing

For a bid, call us via our toll-free number, 1-866-960-9824. Or, if you prefer, contact us by email.