• Purpose of this Questionnaire
• Who Would Benefit from Purchasing this Questionnaire?
• General Description of the Information Obtained by this Questionnaire
• The Printing Process
• The Questionnaire Distribution and Receipt Process
• The Analysis Process
• Pricing

Purpose of this Questionnaire

Measure the attitudes of a particular target market toward, awareness of, and usage of particular new auto dealers.

Who Would Benefit from Purchasing this Questionnaire?

Any auto dealer or manufacturer who wants to do the following:

1. Better understand the potential of a particular market area or target market.
2. Identify the strengths and weaknesses of the competitors in a particular market area, or among a particular target market.
3. Develop a marketing and/or advertising campaign to attract business in a particular market area or among a target market.

General Description of the Information Obtained by this Questionnaire

• Number of vehicles owned or leased by the household.
• Particular models, among a select set, owned by the household.
• Model of most recently purchased automobile made by the manufacturer of interest.
  • Amount paid for this vehicle.
  • Was this vehicle purchased new or used?
  • Was this vehicle purchased from a dealer or individual?
  • Dealer name, if this vehicle was purchased from a dealer.
  • If this vehicle was purchased from a dealer, likelihood of purchasing another vehicle from the dealer, and reason why.
• Probability of purchasing another vehicle made by the manufacturer of interest in various time frames.
• Make of next automobile that respondent is most likely to purchase.
• Importance ranking of a variety of dealer-related "attributes."
• Familiarity/awareness of particular dealers.
• Image held of particular dealers.
• Respondent age.
• Respondent income.

The Printing Process

We have a working relationship with a specialist in printing and direct mail. Once we have modified our questionnaire and cover letter to suit your business, our specialist will handle the printing and mailing.

The Questionnaire Distribution and Receipt Process

The list should be drawn from registered owners of particular vehicles, as defined by The Business Research Lab client. This can be either a specific make of car or a specific model of car. We recommend a vendor to use to obtain lists of recipients for the questionnaire. We will handle the purchase of the mailing list, envelope printing, and mailing.

You may want to consider using an incentive, such as a dollar, to increase the response rate.

Allow at least four weeks for us to receive the completed questionnaires. After six weeks, substantially all responses will have been received.

The Analysis Process

We will conduct all data entry and analysis. We will provide an analysis which will, in addition to summarizing the responses to the questions in the questionnaire, will identify marketing strategies for you to consider. Graphics will be included in the final report whenever they help to communicate the results. If there is a sufficient sample size, we will conduct special analyses for different age and income groups.

Pricing

For a bid, call us via our toll-free number, 1-866-960-9824. Or, if you prefer, contact us by email.