• Purpose of this Questionnaire
• Who Would Benefit from Purchasing this Questionnaire?
• General Description of the Information Obtained by this Questionnaire
• The Printing Process
• The Questionnaire Distribution and Receipt Process
• The Analysis Process
• Pricing

Purpose of this Questionnaire

Measure the apartment attitudes of a particular target market toward, awareness of, and potential usage of particular apartment complexes.

Who Would Benefit from Purchasing this Questionnaire?

Any apartment complex owner, potential owner, or manager who wants to do the following:

1. Better understand the potential of a particular market area or target market.
2. Identify the strengths and weaknesses of the competitors in a particular market area, or among a particular target market.
3. Develop a marketing and/or advertising campaign to attract business in a particular market area or among a target market.
4. Better understand the apartment needs of a target group.

General Description of the Information Obtained by this Questionnaire

• Does respondent currently live in an apartment?
• Name of apartment complex.
• Number of bedrooms in apartment.
• Monthly apartment rental payment.
• Amenities included with apartment complex.
• Length of time lived in apartment complex.
• Likelihood of moving within one, two, and three-year time frames.
• Type of residence (apartment vs. non-apartment) resident would seek in next move.
• Maximum monthly rental payment sought in next move.
• Name of apartment complex respondent would consider moving to next.
• Importance ranking of a variety of apartment "attributes."
• Familiarity/awareness of particular apartment complexes.
• Image held of particular apartment complexes.
• Sources of awareness for current apartment complex.
• Household size and composition.
• Respondent age.
• Respondent income.

The Printing Process

We have a working relationship with a specialist in printing and direct mail. Once we have modified our questionnaire and cover letter to suit your business, our specialist will handle the printing and mailing.

The Questionnaire Distribution and Receipt Process

The questionnaire should be mailed to your target market. This target market would be whatever you determined. Our recommendation would be to select renters who live within a particular geographic area, or who live in particular competitive complexes. You may want to define the target more narrowly by specifying specific ages, incomes, etc. The list would be purchased from a vendor specializing in identifying households by the variables you specify. We will recommend a vendor to use to obtain lists of recipients for the questionnaire. We will handle the purchase of the mailing list, envelope printing, and mailing.

You may want to consider using an incentive, such as a dollar, to increase the response rate.

Allow at least four weeks for us to receive the completed questionnaires. After six weeks, substantially all responses will have been received.

The Analysis Process

We will conduct all data entry and analysis. We will provide an analysis which will, in addition to summarizing the responses to the questions in the questionnaire, will identify marketing strategies for you to consider. Graphics will be included in the final report whenever they help to communicate the results. If there is a sufficient sample size, we will conduct special analyses for different age and income groups.

Pricing

For a bid, call us via our toll-free number, 1-866-960-9824. Or, if you prefer, contact us by email.